The design for the new Irish driving licence has been revealed.
The plastic credit-card style licence, which will replace the familiar paper one, is to be introduced for all new licences issued from next January.
It will feature the driver’s name and date of birth, their photo, signature and any restrictions or endorsements and a large number of adverts for local businesses.
Minister for Transport, Tourism & Sport Leo Varadkar said “it’s all about prosperity. Jobs. People are tough times the economy. What we need is focus. Prosperity. We need to come together, focus for the future small business growth our children’s future”
The adverts will be sold at a premium rate to Irish business with license renewal legally required yearly. “It’s a small price to pay for growth and Irish job creation” said Varadkar, with his fingers crossed.
“You could also say that the increased price of these licenses is an added incentive for young Irish people to get out there and get work” he said, arm-chancingly.
“And perhaps you could also argue that , eventually, these licenses will have heralded a new boom period in Irish economic climate” he added, unlikely-ingly.
“I hate Michael O’Leary” he stated, finally.
European law requires all member states to introduce a plastic card model by next January, and the Irish one will come into force on 19 January 2013.
Minister for Transport, Tourism & Sport Leo Varadkar said consideration was given to incorporating a voucher system whereby drivers could also utilise their license as a Spar loyalty card but this request was refused by the EU. When asked about the new advert-bearing license, EU spokesman Baumgrunter Luftwaffe said “I don’t remember anyone asking us about that”.
“But whatever, hey who gives a shit” he added.